Make the most of social media: 5 tops tips
Your organisation probably has at least one, or perhaps even several social media accounts. But are you using them to their full potential?
Since commencing her role with the Alliance just over a year ago, Communications & Administration Assistant, Sofia Pira has learnt a great deal about how to use social media in an efficient way. Here are her 5 top tips on how your organisation can make the most of social media, particularly when time and money is tight.
1. Embrace the potential of social media
Although social media might feel overwhelming at times, especially when you’re new to it, it is important to embrace the idea that it will increase your organisation’s reach and recognition amongst your target audience. The sooner you build social media into your organisation’s work planning and broader strategy, the sooner you will see the benefits. A helpful way to start is to think about who your target audience is, and based on that, ask yourself: what do I want to tell them? Then, start posting! Trial and error is the best way to learn! In principle, the more you share, the more people you reach!
2. Schedule your content to save time
Hootsuite is another fantastic tool to make the most of your social media activity. Amongst several useful features, arguably the best function is that you can schedule content for all your social media channels. You create multiple posts and choose when you want them all to be posted! Now, this is something you can do on Facebook, but Hootsuite lets you schedule the same post to all your social media channels. Scheduling your social media posts gives you a great overview of your upcoming content, allows you to plan far in advance and, above all, saves you loads of time!
3. Don’t forget the @ and the #
Who is in your picture? What organisations and people do you know who would find your post interesting? What organisations or people do you want to share your post? Make sure you tag them by using the @ and their profile name. As a small charity, tagging bigger organisations can be a great way to increase the reach of your content. Also, don’t forget hashtags! Check out what’s trending on twitter and Instagram and don’t forget the reoccurring ones such as #MondayMotivation or #CharityTuesday etc.
4. Use your camera phone
Do you have a smartphone? Use it! You don’t need to be a videographer or professional photographer to create great unique content for your organisation. Let your followers know what you’re up to by simply taking out your phone, snap a few pictures, or why not even film? 80 % of all internet traffic today is video. But remember- keep it short! Videos up to one minute are usually ideal.
5. Skill share
Finally, don’t be afraid to ask questions and learn from each other! Have you found a new useful app for creating video content? Wondering where to find free images? Reach out to people and use platforms such as the Alliance Community to learn from each other. Also, remember to look for inspiration close to home - many of our members create really inspiring social media content. Check out EMMS International, Feed the Minds or International Voluntary Service to name but a few!
If you want to learn more about how to make the most of social media, why not check out Charity Comms resources on digital media? You can also download Hootsuite’s Social Media Trends Report 2019 to help you understand where social is going.