Head of Communications (fixed term) - Mary’s Meals UK

Head of Communications - Mary's Meals UK

Location: Glasgow (but will consider remote working from anywhere in the UK)

Salary: c. £43,223 per annum

Contract/Hours: Full-time, one-year fixed term contract for maternity cover.

About the Organisation:

Mary’s Meals is a global movement that sets up school feeding projects in some of the world’s poorest communities, where poverty and hunger prevent children from gaining an education. Our idea is a simple one that works. We provide one daily meal in a place of learning in order to attract chronically poor children into the classroom, where they receive an education that can, in the future, be their ladder out of poverty.

About the Role:

The aim of this role is to raise awareness of our work within the UK to attract new supporters, develop relationships with existing supporters, and to ensure the values of the organisation are upheld and promoted in all communications activities. It is responsible for managing the communications team, which may also include volunteers. Reporting to the director of communications, you will be comfortable working at a senior level to achieve success and will be experienced at managing relationships at all levels. The communications team lead on mass marketing activities (including campaigns) and the supporter engagement team focus on building personal and local relationships, to ensure as many people as possible can hear about and engage with our work. It will be important to develop good working relationships with the head of grassroots engagement and the head of major giving and partnerships, in particular.

Key Responsibilities

  • Development and implementation of Mary’s Meals’ communications strategy in the UK.
  • Ensure all activity takes place in line with our values.
  • Direct line management of members of the communications team, monitoring and evaluating work and leading the team’s development.
  • Manage the consistent implementation of Mary’s Meals brand, key messages and style guide in UK communications activities.
  • Lead on direct mail for UK supporters, including testing and learning as part of the ongoing mass marketing strategy.
  • Oversee the creation and implementation of UK campaigns (in close collaboration with the global communications team, where relevant).
  • Develop and implement engaging communication activities with existing supporters and identify creative ways to reach out to new audiences.
  • Work closely with the UK supporter engagement team to ensure consistency of Mary’s Meals’ messages and materials, creating resources where required.
  • Proactively identify opportunities to raise awareness of Mary’s Meals across all media, including press, broadcast and specialist titles.
  • Develop and maintain excellent working relations with press and communication partners.
  • Arrange media interviews and manage overseas visits to project countries when required.
  • Support and identify media partnership or appeal opportunities to help raise awareness of Mary’s Meals’ mission.
  • Work flexibly and respond effectively to any reactive media enquiries or unplanned situations, including responding to media enquiries out of hours when necessary.
  • Oversee/approve production of media releases/statements, supporter communications, and video and features material.
  • Lead on copywriting and design of publications for the UK supporter base, including managing freelancers.
  • Develop and implement digital engagement plans for UK supporters including the development of UK social media channels and email marketing.
  • Develop work around using Salesforce as a marketing tool for UK supporters.
  • Take responsibility for the management of the UK website, ensuring content is up to date and relevant.

Qualifications

  • Degree level education in a relevant discipline or equivalent professional experience

Experience

  • At least five years’ experience working within a senior PR/Communications role
  • Proven ability and experience of managing and developing the capabilities of driven, bright and diverse teams
  • Track record of developing and implementing effective communication strategies and activity plans
  • Experience of working in a fast-paced communications environment
  • Sound experience, and willingness to, work ‘hands on’ as part of a small team, in a supportive, flexible and friendly manner
  • Experienced in media relations and nurturing media contacts
  • Proven and demonstrable experience of editing and producing publications
  • Experience of working with direct marketing materials
  • Experience of working with digital communications channels including websites, social media channels and email marketing

Skills

  • A practical and pragmatic person able to exercise initiative and sound judgement
  • Excellent written and verbal communication skills, including a demonstrated ability to write engaging, clear and concise copy
  • Ability to manage a complex workload and juggle multiple priorities, ensuring deadlines are met
  • A credible and reliable person who can influence or persuade at all levels
  • A keen eye for accuracy and detail
  • Strong organisational, planning and project management skills
  • Organised self-starter with the ability to work to minimal supervision and able and willing to refer or consult when necessary
  • Ability to demonstrate knowledge of a broad range of communication activities – media, websites, publications, social media, email communication etc
  • Resilient, flexible and self-motivated
  • Good demonstrable understanding of the charity sector
  • Ability to demonstrate creativity, initiate ideas and bring them to fruition
  • Excellent writing skills
  • Computer literate with good MS office skills
  • Excellent interpersonal skills including the ability to liaise at all levels within the organisation and externally
  • Detailed knowledge of briefing photographers, printers, designers and other suppliers

 

For further details about the role, visit the relevant section of the Mary's Meals UK website by clicking here, or download the full recruitment pack

How to Apply

To apply for the role of Head of Communications at Mary’s Meals UK, please send a tailored CV and covering letter to Annette.reid@marysmeals.org Your covering letter should make a compelling case for why you feel motivated to apply for this role within Mary’s Meals UK, as well as giving a concise overview of your most relevant skills and experience, and should fill no more than two pages of A4.

Closing date for applications: Friday 10th July 2020

 

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