Digital Marketing & Partnerships Coordinator - Gaia Education

Digital Marketing & Partnerships Coordinator - Gaia Education

Location: Edinburgh

Salary: : £24,000

Contract type: Full time position

Indicative starting date: 8 October

 

About the Organisation 

Gaia Education is a UK based international not-for-profit provider of development education that promotes thriving communities within planetary boundaries. Gaia Education charitable purpose is the advancement of education. More specifically we work in 49 countries with over 100 partners towards a world of safe and nutritious food; of clean drinking water; of universal access to sustainability education; of physical, mental and social well being. A world which uses energy and materials with greater efficiency, distributes wealth fairly and strives to eliminate the concept of waste. A world of universal respect for human rights and human dignity; of justice and equality; of respect for race and ethnicity; and of equal opportunity permitting the full realisation of human potential while promoting shared prosperity. 

 

Role and Responsibilities 

Purpose

The Digital Marketing & Partnerships Coordinator is responsible for ensuring that Gaia Education’s strategy and activities support its long-term vision, mission and educational goals. The Digital Marketing & Partnerships Coordinator supports Gaia Education to be adaptable, innovative, inspiring, and socially responsible, as well as digitally excellent.

 

Duties of the Digital Marketing & Partnerships Coordinator

  • Devising strategies to drive online traffic to the Gaia Education website.
  • Tracking conversion rates and making improvements to the website.
  • Developing and managing digital marketing campaigns.
  • Utilising a range of techniques including paid search, SEO and PPC.
  • Overseeing the social media strategy for the organisation.
  • Managing online brand and product campaigns to raise brand awareness.
  • Managing segmentation, targeting and positioning (STP) and increasing customers attraction and retention at 40% a year
  • Managing the redesign of the organisation website.
  • Improving the usability, design, content and conversion of the organisation website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Outreaching Gaia Education’s message to its partners, customs and networks.
  • Ensuring Gaia Education’s web and social media presence is clear, concise and up to date.

 

Requirements of the role

  • Bachelor degree in Marketing.
  • Qualified member of the CIM or equivalent.
  • Experience managing PPC, SEO and Affiliate programmes.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media.
  • Previous experience in a similar digital marketing role.
  • Strong management skills to move things forward.
  • A healthy self-awareness, and the interpersonal skills to effectively collaborate, communicate, and make decisions
  • Excellent verbal and written English communication skills, including ability to effectively communicate with internal staff and external partners, funders, supporters, governments and agencies.
  • Ability to work under pressure & meet deadlines, while maintaining a positive, can-do & inclusive attitude.

 

How to Apply

Please submit a cover letter and CV before 6pm UK time on Friday 28 September 2018 with the subject line “Digital Marketing & Partnerships Coordinator” to info@gaiaeducation.org

For more information about Gaia education and the vacancy please click here

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