Digital Communications Officer - Mercy Corps Europe

Digital Communications Officer - Mercy Corps Europe

Location: Edinburgh

Salary: circa £26/27k, depending on experience


About the Organisation

Mercy Corps is a leading global organization powered by the belief that a better world is possible.  In disaster, in hardship, in more than 40 countries around the world, we partner to put bold solutions into action — helping people triumph over adversity and build stronger communities from within. 
Now, and for the future


Role and Responsibilities 

Based in our brand new office in Leith, we are looking for an enthusiastic, creative and driven Digital Communications Officer to join our Media and Communications team!

The Officer will manage the Mercy Corps Europe website, social media accounts, share insight on new and relevant digital communications developments, identify newsworthy stories, and offer council on how best to use social media platforms within communications campaigns.


About the Role

The Media and Communications team supports Mercy Corps’ strategic vision by raising influence, income and demonstrating impact by engaging, informing and exciting the general public, media, donors, and potential donors about the work of Mercy Corps.  We enhance and protect the organisation’s brand and reputation with existing and new supporters through media relations outreach, brand awareness and digital communications.  

We work in partnership to further the organisation’s global priorities and Mercy Corps Europe’s three year strategic objectives, specifically partnering with Mercy Corps Europe Fundraising, Policy & Advocacy, Programmes and Executive teams, and the global organisation’s Resource Development (RD) function, as well as other team members in the 40 countries where we work. 

The Officer will support the Media & Communications team on the delivery of digital engagement campaigns to raise awareness of Mercy Corps’ work and key issues.    Working in a fast-paced and changing environment, the Officer will be used to working under pressure and independently, and relish the challenge of managing a number of projects simultaneously. 

The Officer will manage the Mercy Corps Europe website, social media accounts, share insight on new and relevant digital communications developments, identify newsworthy stories, and offer council on how best to use social media platforms within communications campaigns.  In addition, the Officer will create designed and multimedia content for use in digital communications including key publications and for online and offline campaigns.

Essential Job Responsibilities 
•    Help design and Implement Mercy Corps Europe’s digital communications strategy and lead on execution and evaluation of results.
•    Manage the day-to-day community management and execution for Mercy Corps’ social media channels, including Facebook, Twitter, Instagram and YouTube.
•    Update, manage and ensure that the Mercy Corps Europe website is fit for purpose and monitor performance.
•    Build links between the different communications, marketing, advocacy and fundraising functions to ensure a seamless journey for Mercy Corps stakeholders and supporters.
•    Lead Mercy Corps Europe implementation of global digital campaigns and tailor global material to suit targeted European audiences.
•    Identify new platforms, channels, audiences and influencers for Mercy Corps Europe to leverage as part of its digital strategy, and keep abreast of digital trends.
•    Create compelling content to engage, cultivate and nurture Mercy Corps’ online communities, including videos and infographics.
•    Test bold new ways of engagement, and language for different audiences, keeping aligned with Mercy Corps’ brand, values and culture.
•    Monitor and analyse trending topics and relevant social conversations through social listening to gain audience insights and competitive intelligence.
•    Implement campaigns and carry out regular testing in order to grow Europe’s digital footprint and reach.

Organisational Learning
•    As part of our commitment to organisational learning and in support of our understanding that learning organisations are more effective, efficient and relevant to the communities they serve, we expect all team members to commit 5% of their time to learning activities that benefit Mercy Corps as well as themselves. 

Accountability to Beneficiaries
•    Mercy Corps team members are expected to support all efforts toward accountability, specifically 
to our beneficiaries and to international standards guiding international relief and development work, while actively engaging beneficiary communities as equal partners in the design, monitoring and evaluation of our field projects.

Knowledge and Experience 
The ideal candidate for this role is someone who:

•    has a relevant degree, qualification or expertise;
•    has at least 3-4 years managing social media, or advertising and brand marketing experience;
•    has a deep understanding of the social media universe including Facebook, Twitter, Pinterest, Instagram, YouTube, Snapchat and LinkedIn, and demonstrated knowledge of emerging platforms;
•    is an excellent communicator and writer;
•    has the ability to adapt to the style, tonality and vernacular of Mercy Corps’ voice on Facebook, Twitter and other social media;
•    has knowledge of social listening and is capable of turning insights into action;
•    has ability to own the planning, development, and implementation of projects/programmes;
•    is technology savvy with solid understanding of the website content management systems (e.g. Drupal), Photoshop, InDesign, Illustrator and other creative suite products, as well as HTML
•    has a solid understanding of Google Analytics, SEO practices and social listening platforms;
•    has the ability to thrive in a fast-paced, multi-tasking environment while maintaining the respect of team members;
•    is adept at working across teams and geographies, often remotely;
•    has a strong understanding for cultural, political and religious environments among staff and in the countries we work with;
•    be driven by a passion for international development, social justice and ending global poverty.

Success Factors 
•    Excellent organisational and time management skills. 
•    Systematic, with a strong eye for detail. 
•    Can work quickly, accurately and to deadlines.
•    Able to build and maintain effective internal and external relationships. 
•    Strong team worker and communicator.  
•    Able to cope with changing priorities, often at short notice, and work well under pressure.
•    Proactive and solutions-based attitude. 
•    High levels of motivation, professionalism and resilience. 
•    An exposure to and interest in international development issues is important, along with an empathy for MC's mission. 

The position is based in Edinburgh and may involve occasional national and international travel.

MCE team members represent the agency both during and outside work hours when deployed in a field posting or on a short-term assignment or trip to country offices. Team members are expected to conduct themselves in a professional manner and respect local laws, customs and MC's policies, procedures, and values at all times and in all Mercy Corps locations.


How to Apply

Candidates must have the right to work in the UK at the time of appointment. 
Applications will be considered on a rolling basis by CV and cover letter.

For more information and to apply, please see the role on our careers site.

Closing date: 14th of November 2018

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